Most business owners inherit their retirement strategy from a payroll vendor. You received a 401(k) because your HR platform offered one. The contribution ceiling was chosen by a salesperson who never had to defend it, because it matched the previous client's ceiling — and the previous client did not complain.
This is not malice. It is the default. The default is expensive.
A Defined Benefit plan is a different instrument entirely. It is actuarially-designed to fund a target retirement benefit, which means the contribution math runs in the opposite direction: you start with the outcome, and the annual contribution is whatever produces it. For a 55-year-old earning $600,000, that math routinely lands between $180,000 and $275,000 — per year, tax-deductible.
Multiplied across a decade, with tax-deferred compounding, the difference is not marginal. It is the difference between a retirement and a legacy.
The reason most business owners have not heard this pitch is structural. DB plans require actuarial certification — they cannot be sold by a call-center — and the commission structure rewards product sales, not plan design. The instrument is legal, elegant, and widely available. It is also inconvenient to sell, and so it is not sold.
That is the pricing failure. That is the opportunity.